Sustainability

What it is?

Sustainability is the capacity to endure through renewal, maintenance and sustenance, or nourishment in contrast to durability the capacity to endure through unchanging resistance to change.

Why is sustainability necessary?

Sustainability means that it can continue to do what it is designed to do.

Triple bottom line - The point at which social, environmental and ecanomical conditions are met.

What are the benefits of sustainable design?

-Reduce costs: tax incentives, waste desposal.
-Longevity of synthetic materials, or recycling.
-Marketing, eco-friendly.
-Encourages Innovation.

Sustainabulty is about designing in context, not about making something last forever.

flexible systems


Sustainable Design = good design
Sustainable Product Design =

Performance
Style
Ease of use
Practicality
Acceptability
+ Sustainability!

Good design = automatically sustainable!

Product designs fail by design being isolated, poor design briefs, lack of knowlige, systems thinking and a strong adversity to change.

Business hates uncertainty, tell designers to do the same thing, lack of innovation

Is it Possible?

EBAY - second hand good sustainability - changed the way we look at second hand
Onzo - raise awareness and change behaviour, post back recycling system
Freitag - reclaimed durable material - fashionable - profitable

 

How to make it happen?

Be different!
Champion the cause!
Become a key decision maker!
DIY!
Don't be afraid to fail!

 

In Video Game Design?

Performance
Style
Ease of use
Practicality
Acceptability
+ Sustainability!